Essay Prompts - Tips to Choose the Right Essay Prompts

Essay Prompts - Tips to Choose the Right Essay PromptsThere are many ways to choose essay prompts samples that are easy and effective. One way is by using the different types of these samples and the tips and tricks that you can get from them.Different questions asked will be effective for different types of essays. The main reason for this is that, you need to know which of the different types of answers to get for what type of question. With this in mind, it is advisable to use different samples to pick the ones that are most suitable for the type of essay that you need to write.To get essay prompts samples that are easy to get, you will need to use various types of these samples. Some of these sample types may be from advertisements, but some samples can also be from magazines and other types of media. You may find these samples to be very useful in getting your essay prompts ideas out of you. This is because they are usually simple and easy to understand for you to use.The idea b ehind this is that, you can find out from these samples what type of style you should use in the different sentences that you have to use in your essay. These samples can help you get all the things that you need to include in your essay effectively. It is also important that you get these samples for several different topics so that you can be able to check out the different types of questions that you may be asked. With this, you can compare and also be able to decide on the answer that you will give based on the type of essay that you have to write.You can easily choose essay prompts samples that are easy to work with. These samples can come from different types of media. For example, you can use sample samples from advertisements or also from magazines. You can also check out sample samples from the internet.Thereare also websites that offer sample answers and even sample work that you can use in order to get your essays completed. These websites are very useful to give you idea s as to what the correct way of writing is. It is also wise to get samples for different subjects for your essays.With this, you can easily compare the questions that you have to answer as well as the sample questions that you can get from the websites. This will help you work out your essay topic and help you make sure that the topics that you are going to write are what you need to write. It is a good idea to get samples for each subject that you have to write for.In order to use essay prompts samples and make them more effective, you should get them from a website that is designed to provide you with ideas on how to improve the essays that you have to write. There are so many websites that offer these types of samples. You can find these samples online and make use of them in order to get the best samples for your essays.

Japanese Tea Ceremony Essays - Japanese Tea Ceremony, Tea Ceremony

Japanese Tea Ceremony Tea was first introduced to Japan along with Buddhism from China in the 6th century, but the Emperor Shomu introduced tea drinking to the country. During the Heian period (794-1185), tea was made from steamed and dried tea leaves ground into a powder called macha. In the 15th century, Juro Murata introduced many of the concepts of spirituality into tea ceremony, including the special room only used for the chanoyu. Tea ceremonies were required to follow a certain order. Zen Buddhist concepts in the tea ceremony were introduced by Sen no Rikyu, a Japanese tea master. During the second half of the 16th century, Sen no Rikyu created the ceremony that is now practiced and taught in Japan called Chado. He also designed a separate building for the ceremony based on a typical Japanese farmer's hut. He further formalized the tea ceremony's rules and identified the spirit of chanoyu with four basic Buddhist principles of harmony, respect, purity, and tranquility. They represent the ideals of the tea ceremony. Sen no Rikyu believed that we could reach tranquillity in the mind after we achieved harmony, respect, and purity. Chado includes almost all aspects of Japanese culture. For example, flower arrangement, ceramic, calligraphy, etc. According to Hisamatsu Shinichi, Chado is an incarnation of Buddhism. That is not entirely true. Not only Buddhism but also others including Taoism and Confucianism have influenced Chado The ceremony takes place in a room designed and designated for tea. It is called the cha*censored*su. Usually this room is inside the tea house, away from the house, in the garden. The guests are brought into the waiting room. Here, the assistant to the host offers them the hot water which will be used to make tea. While here, the guests choose one of their group to act as the main guest. The assistant then leads them to a garden. They then sit on the waiting bench, and wait for the host. The host leads the assistant, the main guest and the others (in that order) through the chumon, which symbolizes door between the coarse physical world and the spiritual world of tea. The guests and assistant purify themselves and enter the teahouse. The sliding door is only three feet high, so everyone must bow their heads and crouch. The last person in closes the door. Hanging in the room is a scroll painting. Each guest admires the scroll, then examines the kettle and hearth. They are seated according to their positions in the ceremony. The host seats himself and greetings are exchanged, first between the host and the main guest, then the host and the other guests. Each guest is given a meal called chakaiseki. The meal has three courses. After the meal, each guest cleans their utensils with soft paper. A sweet is served at the end of the meal. The host then removes the scroll and replaces it with flowers. The room is swept and the utensils are arranged. The host enters with the tea bowl which holds the tea whisk, the tea cloth, and the tea scoop. The host goes to the preparation room and returns with the waste water bowl, the bamboo water ladle, and a green bamboo rest for the kettle lid. Then he closes the door to the preparation room. Using a fine silk cloth the host cleans the tea container and scoop. Hot water is put into the tea bowl, the whisk is rinsed, the tea bowl is emptied and wiped with the cloth. The host places three scoops of tea per guest into the tea bowl. Enough hot water is put into the teabowl to create a thin paste with the whisk. More water is then added. The host passes the tea bowl to the main guest who bows. The bowl is raised and turned to be admired. The guest then drinks some of the tea, wipes the rim of the bowl, and passes the bowl to the next guest who does the same as the main guest. When the guests have all tasted the tea, the bowl is given to the host, who rinses it. The whisk, the tea scoop, and the tea container are cleaned. At the conclusion, the guests express their appreciation for the tea, and leave while the host watches from the door of the teahouse. bibliography http://welcome.to/chanoyu Chanoyu: Copyright 1995-1998 by Ken Kato and Natsuko Kato. http://www.art.unt.edu/ntieva/artcurr/japan Japanese Aesthetics, Wabi Sabi, and the Tea Ceremony: by Nancy Walkup Texas Institute for Educators on the Visual Arts http://www.holymtn.com/tea/Japanesetea.htm The Japanese

Pot Tending Machine Essays

Pot Tending Machine Essays Pot Tending Machine Essay Pot Tending Machine Essay resulting in voltage shake. Iv) Improper Anode Covering- This causes anode burning and drop outs.The dally production of metal In the pot room Is 2-2. 4 tons approximately. I Norte, tenure Is a need to nave a magnetic Ana tamale Dalliance, metal pad stability and to prevent extra heat loss due to high metal level. For this purpose, tapping is performed using a 16 ton capacity nonmagnetic hook which maintains an optimum bath level limiting the cooling tendency of pot. 16 MAT Tapping trolley Firstly, the pouring spout is closed with an asbestos ring. The tapping hose pipe goes into the venture. The tapping hole is made bigger or skimming is done to scoop out coke or lose carbon dust using a preheated carbon scoop. Around 3 ladles, again preheated to avoid explosion with moisture, are used with a tare weight of not more than 8000 keg. The siphon of the ladle is placed into the tapping hole and the air valve is opened to start the tapping operation. The final weight of the ladle must not exceed the desired weight by more than 20 kegs. After tapping; the ladle is placed on Mats for transport. A pot controller keeps a check on the tapping process based on he voltage increasing trend. If the voltage detected is higher than 80 NV, the primary anode is lowered automatically for about 0. 8 seconds. This helps in maintaining the anode cathode distance constant, when metal level falls during tapping. Further if anode effect occurs, tapping is put to a halt till the termination of anode effect. If the voltage deviation between expected voltage and the voltage detected in continuous 3 min after aluminum tapping starts is less than numb or total time of anode lowering is less than cosec, automatic aluminum tapping control exit function is activated. The final metal tapping amount depends on pot temperature, metal height, bath height, and Creosote ratio and noise level within the pot. Other factors controlling the tapping amount are voltage shake, anode effects and other abnormalities. BEAM RAISING: As already mentioned, the anode beam gets consumed eventually and has a total traveling distance of only 40 SMS, it needs to be raised to maintain a constant anode and cathode distance of 4. 5 SMS. Beam raising employs two auxiliary hooks of 16 tons capacity each for carrying the beam raising Gig. All through this, a hose reel coming out of APT gives a compressed IR supply to the beam raising assembly for maintaining a recommended pressure of 6 bars. Each anode rod is inserted into the green legs of Gig frame and the hooks are left loose so that whole frame rests on superstructure of pot . A wrench is lowered until the tool is completely on the spindle of the anode clamp . So now, the clamps are loosened and there is a horizontal beam raising ensuring pot voltage does not exceed 200 NV. When the beam rises to the required point, all the clamps are tightened, anode rods are released, Gig frame moves to a clear position above the pot ND the same operation goes on in next half of the pot.

Write a paper on the movie Princess Mononoke Essay

Write a paper on the movie Princess Mononoke - Essay Example This paper will discuss the development of the movie touching on various major themes developed. It will discuss the issue of incapability of harmony, selfishness by human beings as well as humans being triggered to bring about a difference. The director of the movie, Hayao Miyazaki demonstrates the constant conflict between human beings and other non-human creatures. He suggests that human beings are selfish and do not care for the benefit or plight of the other creature or nature. He maintains visual accords between the horrifying violence and the awesome beauty. The movie director also adds an aspect of expectancy to the episode through the view point of Ashitaka as the story ends in a catastrophic hunt for the forest spirit. His demonic illness forces him to cause fatal disasters upon his opponents who struggle to renovate and maintain peace (Fortier, 3). The background of the movie occurred historically in Japan in the Muromachi era (1392-1573). This happened when the weapons first begun to appear in the country. A powerful ogre gains entry in the peaceful village of Ashitaka, who was a young warrior. The ogre plows with surpassing abhorrence towards the village, intending to annihilate it and execute every human it can find. The hatred grew stronger in the monster that the very grass it ran across wilted away to a brown mush. However, Ashitaka finally defeats the demon and speaks to the gathered creatures with its dying breath. The ogre informs the villagers that he was a great boar protector-god with the aim of destroying humans who had already caused destruction in his forest. The boar curses Ashitaka in the form of an overwhelming disease in his arm. As its already-dead body falls down, it utters a scathing curse on humanity (Potter, 1). The movie starts in a certain village located at the edge of a large forest. Prince Ashitaka, a young warrior, discovers a fierce beast in the

Bar Code Implants Instead of Social Security Numbers for Research Paper

Bar Code Implants Instead of Social Security Numbers for Identification - Research Paper Example VeriChip, a prototype of radio-frequency identification (RFID) nanochip, stores six lines of text and is slightly bigger in size compared to rice grain. This nanochip technology contains a few kilobytes of silicon memory and a tiny radio transmitter. Special scanners can easily pick up the device’s emission of approximately 125-kHz radio frequency signal (Scheeres). It is an implantable nanochip device (Grossman). Verichip is created and manufactured by Applied Digital Solutions. This company largely markets the nanochip in the United States. As a medical device, Verichip implanted into the patient’s body allows hospital workers to simply scan the body in an emergency situation to access their medical history (Scheeres). Aside from the medical use of the VeriChip, security is also part of the business plan. The method of operation to implant the nanochip or microchip into the body is fast and simple. It takes about seven seconds to perform the operation. Three things are only needed: an antiseptic swab, an injection, and a Band Aid (Grossman). Usually, doctors load a wide-bore needle with a microchip, and injected it under the left-arm skin. Using local anesthetic, the device is injected through a syringe. The microchip is immutable once injected (Scheeres). In fact, the chip is fully biocompatible. Medical Reason. If something unexpectedly happens to a cancer-survivor person, for instance, and nobody knows anything about his or her medical history, an ER doctor or any hospital worker will be able to scan and eventually access the patient’s entire medical information (Scheeres). The special scanner looks like a Palm handheld computer. Particularly, Jeffrey Jacobs experienced a serious car accident, upon arriving in the hospital, he was in no shape to tell his health background to the hospital workers. Nanochip technology implants could give voice to the patients when they don’t have one (qtd. in

Church and Dwight Essay Example for Free

Church and Dwight Essay A. Executive Summary 1. Summary statement of the problem: Church Dwight, more commonly known by its brand name â€Å"Arm Hammer,† has held a commanding lead in the sodium bicarbonate product market for over 160 years with virtually 99 percent of all consumer products in households within the United States. However, in order to promote growth and diversity while maintaining a steady profitability rate of three five percent per year, the company has expanded uses of sodium bicarbonate products so that it is no longer the only focus. The acquisition of a diverse group of consumer products in international markets has been viewed as a viable option to sustain the profitability margins well into the 21st century (Wheelen Hunger). 2. Summary statement of the recommended solution: Since Church and Dwight is a relatively small company, when compared to competitors in household and personal care product markets they must recognize the challenges of growing sales through acquisitions to promote growth and competitiveness within those markets. Church Dwight must incorporate additional acquisitions of solid brands and products in order to grow market share through an expansion of product lines into a variety of â€Å"personal care, deodorizing and cleaning, and laundry products† as well as â€Å"specialty chemicals, animal nutrition, and specialty cleaners† (Wheelen Hunger). In addition, to maintain its position in the world market place, Church Dwight must expand into international markets and gain footholds in product markets through acquisition of manufacturing assets. Simply shipping domestic product lines overseas is cost prohibitive. Foreign manufacturing assets will allow product recognition by local consumers in foreign countries and markets. B. The Situation After 160 years, Church Dwight is a giant in the household domestic product market with brand name recognition more commonly associated with â€Å"Arm Hammer† products. However, this achievement in the market only nets $2.5 billion in annual sales worldwide. The company’s brand portfolio includes over 80 popular brands and competes for market share with other giants including Colgate-Palmolive, Clorox, and Proctor Gamble, which have combined sales of over $100 billion. The company has also expanded over the past decade into other household product lines through acquisitions of consumer brands including Mentadent, Pepsodent, Aim, and Close-up, as well as Trojan. Church Dwight has a core of specialty products primarily based on its successful sodium bicarbonate line of products. It currently holds 75% of the sodium bicarbonate market share. Expansion in the domestic markets has proven successful because of the â€Å"company’s pristine balance sheet†. Gro wth into the foreign markets has proven more challenging than domestic markets. Foreign market net sales in 2009 were only $393 million compared to domestic net sales of $1.8 billion (Cook). II. ANALYSIS A. Analysis of the Situation 1.Management – The Church Dwight Company has continued a tradition of slow and steady leadership with a solid focus on long-term goals. The steadiness of the company’s leadership can be primarily attributed to the fact that 25 percent of outstanding common stock is owned by descendants of the company’s original cofounders, a tradition that continues today. In addition, the management of the company over the past 160 years has been handed down from generation-to-generation until recently when Dwight C. Minton passed on the position of Chief Executive Officer in 1995 to an outsider, Mr. Robert A. Davies, III (Wheelen Hunger). This focused leadership style has enabled Church Dwight to overcome potential leveraged buy-outs and hostile takeovers with a series of calculated actions and savvy business decisions. These actions allowed the board of directors and management to amend the company’s charter and allowed shareholders four votes per share. The board of directors was also re-structured into classes, in which each class serves staggered three-year terms (Wheelen Hunger). In addition to staggering the tenure of the directors, the company initiated employee severance agreements with key officials, providing a severance package agreement to provide a â€Å"safety net† should any of the board member positions be terminated by a hostile takeover or leveraged buy-out by an unwanted suitor. By providing these lucrative packages for senior management, many were able to stay with Church Dwight. This allowed for continuity of leadership styles, vision and mission focus. Because of this steadfast devotion to principles, steady growth over the years has occurred, identifying Church Dwight as a Cash Cow, using the Boston Consulting Group (BCG) Growth-Share Matrix. However, as the company focuses more on international markets and enters other potential avenues of growing product lines, it will surely find itself labeled as a Star. 2.Operations – Church Dwight have peacefully existed over the past 60 years with sustained growth and profitability because it virtually held the market in the palm of its hands as other companies searched for ways to enter the household and personal care product lines. As a result of the constant forces in emerging markets, Church Dwight has come to the realization that they have major challenges to overcome if they are to compete with other giants in the industry and continue to thrive. As the company gains a stronger market share in the international consumer products, the growth and profitability standard will continue well into the future. However, Church Dwight also recognize they must remain vigilant to quickly and adequately deal with Porters Five Forces: Bargaining power of suppliers; Threat of new entrants; Threat of substitute products or services; Bargaining power of buyers (customers); and Rivalry among existing firms (competitors) (Wheelen Hunger). When considering Bargaining Power of Suppliers, the force rating could be considered Medium as management must be constantly aware of any potential market shocks or trends. If an affiliate retailer is affected by unforeseen supply chain issues, like increased fuel prices, then those costs throughout the company may be affected to remain competitive. In addition, Church Dwight are well aware of the economic situations that may affect their trade customers who may reduce distribution of products in which sales may decline, or adversely affect the financial performance of the company (Craigie). There was never historically a threat of new entrants into the sodium bicarbonate market prior to 1970. However, since the company has developed new product offerings and other established consumer brands, they now face the same competition threats of mature and domestic and international markets for consumer products. This threat of new entrants has emerged over the past decades and may now be rated high. The threat of substitute products or services is always considered high, as well, because consumers might choose a substitute item, if it is cheaper. This is a problem for any company. Bargaining power of buyers (customers) is generally a medium concern as consumer satisfaction is evaluated in a variety of ways. Otherwise, dissatisfaction can drive prices up or down based on demand, or the lack of. Quality is a hallmark of Church Dwight and the perception by consumers of any potential lowering of standards to decrease prices will typically drive loyal customers away. Finally, rivalry among existing firms (competitors) is high as competitors try to achieve greater market shares to grow potential profit shares. â€Å"Church Dwight has in an enviable position to profit from its dominant niche in the sodium bicarbonate products market since it controlled the primary raw material used in its production† (Wheelen Hunger). 3.Marketing – The Church Dwight marketing strategy has been fairly simplistic since its focus has been on the sodium bicarbonate product lines for over a century. However, with additional acquisitions over the past 20 years, and the expansion into other household products, the brand recognition has become even more important. As a result, â€Å"marketing expenses for 2009 were $353.6 million, an increase of $59.5 million or 20% as compared to 2008† (Craigie). In addition, Church Dwight caters to people of all ages and backgrounds. This wide range of customers allows them to develop more and more organic products and services with large scale agreements to satisfy those demographics. As the company expands globally, markets for one region could also be satisfied by other regions as production opportunities allowed greater cost-effectiveness. Unfortunately, â€Å"attempts to enter international markets have met with limited success, probably for two reasons: (1) lack of name recognition and (2) transportation costs† (Wheelen Hunger). Finally, the company began a ground-breaking marketing campaign by airing commercials for condoms on prime-time television. This â€Å"shock† strategy increased its marketing strength and enabled the partnership with Quidel Corporation, â€Å"a provider of point-of-care diagnostic test, to meet women’s health and wellness needs† (Wheelen Hunger). There are potential problems if va rious brand names fall into â€Å"the precarious line-extension snare† (Wheelen Hunger). As the company expands and acquires more product lines bearing the â€Å"Arm Hammer† trademark, the potential for substandard quality or customer satisfaction could cause a back-lash resulting in reduced sales around the world. Therefore, product marketing is essential to reinforce brand name recognition so consumers never forget the value and quality of a company’s name and its product lines. 4.Finance – Initially, the company’s domestic markets have proven successful. However, in keeping pace with competition in expanding product line markets, acquisition of assets has taken place, which could negatively impact the overall financial picture if profitability is not maintained. In 2009, Church Dwight’s performance worldwide achieved an increase in sales of 4 percent; organic sales increased 5 percent, gross profit margin increased 44 percent while global marketing expenses only increased 20 percent; and the Net Cash Flow grew to a record level of $401 million (Craigie). Perhaps even more significant to investors is the report that earnings per share grew 23% and dividends on investments increased by 35 percent (Craigie). In contrast to the growing profits and expenses, the compa ny also jettisoned noncore assets for the first time, including â€Å"five domestic and international consumer product brands acquired during the 2008 Del Laboratories transaction† (Wheelen Hunger). This posturing of assets will enable a financially sound balance sheet in the future. Therefore, the financial status of Church Dwight continues to grow as it has achieved modest gains from year to year, with hopes of even greater revenue and sales. Finally, the CEO remains focused on â€Å"building a portfolio of strong brands with sustainable competitive advantages† and the â€Å"long-term objective is to maintain the company’s track record of delivering outstanding TSR (Total Shareholder Return) relative to that of the SP 500† (Wheelen Hunger). 5.Administration – Church Dwight enjoys a sound management strategy. It incorporates affiliates through agreements to sell its products. In addition, the former CEO, Mr. James R. Cragie, stated â€Å"†¦We have added $1 billion in sales in the past five years, a 72% increase, while reducing our total headcount by 5%, resulting in higher revenue per employee than all of our major competitors† (Wheelen Hunger). While it may appear unsympathetic to the employee perspective, technologic al advancements allow for increased productivity in various aspects of manufacturing and labor allowing for greater productivity without the added expense of additional manpower. Church Dwight also continue to operate with an ethical employment code in keeping with today’s expectations of utmost respect for both consumer and employee. The following is the company’s published Ethical Standards: â€Å"The reputation and integrity of Church Dwight Co., Inc. are valuable corporate assets, vital to the Company’s success. Each Company employee, including each of the Company’s officers and general managers and each Company director, is responsible for conducting the Company’s business in a manner that demonstrates a commitment to the highest standards of integrity. Specifically, we encourage among Company personnel a culture of honesty, accountability and mutual respect. Additionally, we provide guidance to help Company personnel recognize and deal with ethical issues. Finally, we have provided mechanisms for Company personnel to report unethical conduct. Dishonest or unethical conduct or conduct that is illegal will constitute a violation of these Standards and are grounds for disciplinary action† (Church Dwight). 6.SWOT a.Strengths – The Church Dwight Company has many strengths, with brand recognition being their greatest. In fact, Arm Hammer continues to be their greatest asset and strongest product on the market today; the little yellow box is in over 95 percent of all households across the country. The sodium bicarbonate product line has proven itself for over 160 years with uses in baking, cleaning, and deodorizing, and as an added ingredient for things like drain openers and neutralizing agents. While there may be other similar products, Church Dwight have virtually cornered the market by holding 85 percent of it. b.Weaknesses – A potential weakness within the company is the overextension of branding into many other product lines. â€Å"Until 1970, it produced and sold only two consumer products: Arm Hammer Baking Soda and a laundry product marketed under the name Super Washing Soda† (Wheelen Hunger). The company enjoyed success domestically, but â€Å"in the internat ional arena where growth was more product-driven and less marking sensitive, the company was less experienced† (Wheelen Hunger). Therefore, they relied on acquisitions and management changes to improve its international footprint and reach. With ever-expanding product lines, suppliers, and retailers, the potential for an inferior product or service can cause a negative reputation, impacting the overall brand. Therefore, brand recognition should continue to be the focus when researching future products or investment avenues to ensure the quality of the product/service in the name of the company. Entire corporations have gone away because of a negative connotation to its brand name in the eyes of consumers. c.Opportunities – The possibilities are endless as Church Dwight continue to pursue additional product lines in household, personal care, specialty, and international products. Future expansion in acquisitions and assets may prove more advantageous as potential consumer products become even more attractive to increase the profitability as the manufacturing base is expanded around the globe. Perhaps in 20 years, we may have cars manufactured by Church Dwight, as well. d.Threats – The primary threat to Church Dwight is competition. Competitors have an even greater market share and larger marketing campaigns to remain leaders in their respective niche. There are always going to be threats to its business operations, products, services, and reputation. Therefore, ongoing evaluation of partnerships, agreements, consumer satisfaction, quality of production, quality of service, etc. is always continuing. Without a continuous evaluation process, companies may find themselves outsmarted, out-marketed, out-produced, and out of a job. Church Dwight have done a great deal in maintaining a very loyal customer base through evaluations of consumer trends and ensuring affiliates maintain the highest standards to retain the reputation as the leading household product manufacturer 7.Products or Services – Church Dwight continue to produce some of the most widely known household care products. These products are based on differences in the nature of their uses and organized into three reportable segments: Consumer Domestic, Consumer International and Specialty Products (SPD) (Craigie). The company currently produces 80 different product lines, in which eight major brands make up a total of 80 percent of its business (Craigie). The most famous of the company’s products is Arm Hammer Baking Soda. As a company focused on quality and innovation, Church Dwight has â€Å"a discreet marketing team focused solely on new product development† (Church Dwight). In addition, the company is focused on goals to develop differentiated products with new and distinctive features, increased convenience and value, and engaging outside contractors for research and development activities (Church Dwight). B. Problem Definition 1.The Church Dwight case study identified a corporate problem needing to continue expansion in products and services, while presenting a consistent operating profit and increasing market shares of the household product industry. Expenses were continually evaluated and streamlined to reduce inefficiencies; including product research and development to identify â€Å"new uses/markets for an existing product† (Wheelen Hunger). Unfortunately, constant pressure from global competitors seeking to enter domestic and international markets, as well as an overall poor economy, is creating an atmosphere where continued growth must be developed through new opportunities for expansion into new geographical markets, new products/uses, all while striving to control increasing transportation costs. 2.In order for Church Dwight to retain its position as the leading household product manufacturer, it must continue to provide outstanding customer service, excellence in product quality, invest in cutting edge technology to remain a viable resource for consumers, as well as developing new uses for its primary product line to ensure customers remain satisfied with the product, as promised. In addition, expanding its share of other household product opportunities and innovations will be key to any future growth. Yet another opportunity for Church Dwight to grow is in the business-to-business exchange market for suppliers, manufacturers, distributors, and retailers to use. By providing this service to its affiliates and partners, they would be able to achieve greater operational efficiencies in their supply chains. 3.As Church Dwight enjoy a considerably large loyal customer base, competing with Proctor Gamble and other industry giants to get customers to switch competitors is no easy task. However, with any challenge comes greater innovation and new ideas. Relationships with suppliers, manufacturers and other retailers allow for greater efficiencies in costs by consolidating orders, developing greater discounts on shipping costs, or even creating greater financial incentives for affiliates to increase sales and customer satisfaction rates by increasing consumer awareness of the quality and reliability of services and products available to them. III. SYNTHESIS A. Alternative Solutions Brand recognition for ARM HAMMER brand products has already been established within the domestic markets of the United States. International markets continue to challenge emerging companies due to cultural differences in market populations, cultural differences in marketing strategies, and language barriers requiring new brand names more suitable for local languages/cultures. With low population growth rates and households in international markets, increasing transportation costs, and intense competition and higher commodities costs, manufacturers are turning to new and innovative processes to increase their share of the household product markets. For example, rising gas prices are a concern since it directly contributes to increased production costs. In response, household and personal care product companies are making efforts to stimulate sales in varying ways, such as entering new markets, creating new product segments, strengthening strong brand image, acquiring businesses, targeting market audiences, and increasing advertising budgets. Another alternative could be to develop joint-business ventures with suppliers, manufacturers, distributers, and retailers. The benefit to this option would be to streamline production and sales and allow the ease of marketing products and services to its affiliates and partners. This option would also allow greater operational efficiencies and translate into lower costs for Church Dwight and lower prices for consumers. B. Recommendations and Conclusions As Church Dwight look to satisfy competitive pressures while still reeling from the recent economic crisis, the following recommendation and solution is presented in hopes of reducing expenditures and continuing company growth through new product development and market expansion. Expanding into new markets with â€Å"major competitors jockeying for shelf space and retailers seeking to rationalize their breadth of product offerings, more changes may be considered† (Wheelen Hunger). Therefore, the best recommendation for Church Dwight at this point in time would be to implement the first alternative, delving into new product lines both in domestic markets and even greater exploration of international markets. This option would be advantageous because of the limited financial investment required to grow already established footholds in foreign countries to manufacture and transport new product lines. In addition, by improving upon past successes and avoiding past mistakes, a s ound marketing campaign could attract additional consumer traffic to its existing retailers and product outlets. Arm Hammer also has premier brand recognition within the United States, which would look to use its large customer base to compete against Proctor Gamble or Colgate-Palmolive, and Clorox. Finally, to satisfy any shortcomings in this solution, it is further recommended that Church Dwight initiate an aggressive marketing strategy incorporating foreign experts in business and marketing development to identify focus groups to better understand cultural differences and expectations in product innovations. Understanding why a specific culture or race chooses one brand over another is key to identifying potential aspects of a new product line that would be warmly received in another country rather than simply pushing an American-made product brand on a culture that has no experience with the product or whose name may have a derogatory meaning in their language. This option could also allow Church Dwight to market potentially less expensive alternatives to Proctor Gamble or other foreign corporations specializing in household products in another country or region. This recommendation provides a potential solution to increase sales while growing market share and staying ahead of the competition. References Church Dwight, Co. Inc. (web). Churchdwight.com. Retrieved on April 8, 2012 from http://www.churchdwight.com/index.aspx Craigie, J. R. (February 24, 2010). Church Dwight co., inc. 2009 annual report: Churchdwight.com. Retrieved on April 8, 2012 from http://www.churchdwight.com/PDF/AnnualReports/2009-CDH-Annual-Report.pdf Wheelen, T. L., Hunger, J. D. (2012). Strategic management and business policy toward global sustainability. (13th ed., pp. 19-20). New York, NY: Pearson Hall.

Social Networking: Privacy Issues Essay -- Facebook, Twitter, Internet

Is it an invasion of privacy, if we place our private thoughts and photos on social websites and other people besides out friends and family view it? Who really reads the terms of use and conditions in a privacy statement online? We just click the checkbox and keep on going. If we had to read each and every single line, no one would ever sign up on a social networking site. How do users protect themselves through the forest of privacy options so they can get the most out of Facebook, MySpace and Twitter with the least amount of risk? The more information a user gives to the social network the greater risk that someone could misuse or steal information. Most users do not understand how to protect themselves and go through the necessary steps for protection on cyberspace. There are several problems with adding contact information in your profile. If you do not lock out this information to the friends you want to have such information, anyone that views your page can get you contact information such as cell phone, IM screen name, address, city and email address. According to the Web site geek system, Cryptome, a whistleblower site got their hands on Microsoft’s â€Å"Global Criminal Compliance Handbook,† a comprehensive 22 page guide running down surveillance services Microsoft perform for law enforcement agencies on its various online platforms, which includes detailed instructions from IP address extraction (Quigley, 2010). This article published electronic surveillance guides for Facebook, AOL and Skype (Quigley, 2010). According to Facebook search warrant guidelines data retrieval is based upon a Facebook user ID or group id (Facebook, 2008). When the Facebook ID is not available they can locate a user by using their email a... ... top 50 U.S. web properties for June 2010, Retrieved August 08, 2010 from: http://www.comscore.com/Press_Events/Press_Releases/2010/7/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_June_2010/%28language%29/eng-US comScore (2010b, June 2). Social networking ranks fastest growing mobile content category, Fastest growing content catergories via browser access 3 month avg. Retrieved August 8, 2010 from: http://www.comscore.com/Press_Events/Press_Releases/2010/6/Social_Networking_Ranks_as_Fastest-Growing_Mobile_Content_Category/%28language%29/eng-US comScore. (2010c, July 28). Social networking sites reach a higher percentage of women than men worldwide. Reston, VA: Retrieved on August 4, 2010 from: http://www.comscore.com/Press_Events/Press_Releases/2010/7/Social_Networking_Sites_Reach_a_Higher_Percentage_of_Women_than_Men_Worldwide/%28language%29/eng-US